Samantha Durnford

 samie.durnford@gmail.com   twitter.com/samiedurnford   samanthadurnford.com


About me

I love digital marketing, public relations, and social media. I enjoy producing content for the web in any way possible — specifically content marketing and social media. Deadlines, fast-paced projects, collaborating with my team– this is where I thrive. I want to talk to people, listen, and be the voice of exciting and innovative campaigns. I love thinking outside of the box and excel in customer service. I never say no to a client because I know I can brainstorm my way out of any problem. I know what gets media attention (because that used to be me!) and I know how to amplify your reach on social media, build your brand, and make campaigns that work.


George Brown College – Toronto, ON

Currently completing a Certificate of Marketing with an expected graduation date of mid-2016.

University of King’s College- Halifax, NS  September 2007-May 2011

Combined Bachelor of Journalism and Political Science Honors.


Scotiabank – February 2016 – Present

Senior Manager, Communications, Customer Value Proposition

Currently working on an exciting new project for Scotiabank that will be launched this summer.

Responsibilities include:

  • Creating and managing customer communications
  • Implementing and overseeing all employee internal communications related to the project
  • Working with mass marketing to ensure project messaging is synced and overseeing media plan execution
  • Creating executive presentations, key messages, and speaker notes

LCPR – October 2015 – June 2016

Public Relations Intern

LCPR is an Electronic Dance Music boutique public relations agency founded in 2013 by Lindsay Cabrera.

My responsibilities include:

  • Write press releases, track reviews, pitches, and interviews
  • Develop media lists and complete media monitoring/clippings search
  • Create media reports for clients
  • Work on social media coordination as well as research on industry events and artists
  • Event coordination with the team for our artists
  • Update LCPR website and Godzilla Disco blog

Travelling – September 2014 – Sept 2015

I took a year off to travel South East Asia and Europe. While travelling, I wrote a travel blog and freelanced for VICE/THUMP.

To fund our travels, I also worked as an English as a second language kindergarten teacher at Adam Khoo English Centre, as well as at POLY Foreign Language Centre. I spent six months in Vietnam teaching the cutest and smartest kids in the entire world. I was responsible for lesson plans, games, testing, and receiving the best hugs.

ScribbleLive – October 2013 – September 2014

Client Success Manager

Scribble is the leading end-to-end content engagement platform that enables brands, sports organizations and media companies to drive engagement on their digital assets resulting in improved retention and acquisition of customers.

My role:

  • Worked with a portfolio of media and corporate clients to maximize the value they get out of the ScribbleLive platform.
  • Consulted and created real-time editorial content strategy, syndication and monetization strategies with media companies such as CBC, W Network, and Rogers Publishing.
  • Held client-training sessions, created best practices, and consulted on always-on digital content marketing strategy for brands such as Ironman International.
  • Was project manager for the implementation of our platform for new clients, which included onboarding, training, technical elements and development of a strategy that aligns with client goals (including increased engagement, SEO, time spent on page, and page views).
  • Identified upsell opportunities and assisted our sales team with renewal deals while maintaining the client relationship.
  • Worked with the content marketing team help connect media with brands.

Sun Media – November 2011 – October 2013

National Online Editor

  • Wrote headlines, chose stories, edited and posted content on Canoe.ca, Sun Media’s SUN newspaper sites, and also community news websites across the country.
  • Enhanced stories with tools such as polls, galleries, maps, videos, and related links with the objective of keeping our reader interested, on our site, and engaged.
  • Wrote a weekly reality TV column every Saturday, which was featured in SUN papers across Canada.
  • Wrote daily news write-ups, blog posts, and webhits.
  • Ran live-blog events, created breaking news bundles, and worked with social media tools.
  • Was responsible for using Google Analytics and choosing top stories based on data.

Check out all of my stories I wrote for Sun Media here.

88Creative – November 2011 – September 2013 (Contract)

Social Media Manager

  • As one of the first employees of 88Creative (then, SoMeDev), I worked with real estate clients creating and managing social media campaigns.
  • Responsibilities included: Creating a social media calendar, writing blog posts, populating social media feeds, creating analytic reports, and meeting with clients.

Enflick Inc. – May 2011-Sept 2011 (Contract)

Community Manager

  • Maintaining and posting content for three Twitter accounts (@enflick, @pingchat, @textnowapp)
  • Maintaining and moderating three Facebook accounts (/Enflick, /PingChat, /TextNow)
  • Maintaining and moderating two company blogs (WordPress).
  • Creating video content for our YouTube channel (youtube.com/Enflick)
  • Creating contests and engaging users.
  • Customer support on a daily basis.
  • Updating and creating content for the company webpage (HTML/SEO).
  • Updating Google analytics for each page, blog, and specific analytics for each social media account.

The Dalhousie Gazette – September 2010- April 2011

News Editor

  • Coming up with story ideas, running story meetings, assigning stories and photographers, making priority lists, and staying in contact with contributors to ensure any problems are resolved.
  • Editing stories, making headlines, subheads, cutlines, and choosing pull quotes.
  • Writing stories, interviewing, taking photos and writing for my news stories, column writing, reviews, and arts stories.


  • Anything and everything social media, such as: Blogging (WordPress, Tumblr), Twitter, Facebook, Google+, LinkedIn, ScribbleLive (live streaming and live blogging), timelines, Instagram, Pinterest, Reddit, Vine, Vimeo, YouTube, Google Maps, iMovie … did I miss something?!
  • Analytical tools and metrics such as Google analytics, Facebook Insights, Hootsuite Insights, Tweetdeck, SproutSocial, and Chartbeat. I can read and report on results and provide analysis.
  • Trained in SEO/SEM, as well as Google Adwords.
  • Able to write press releases, media lists, and communications/marketing reporting.
  • Strong copy writer and copy editor.
  • Managing social media and online communities, specifically in building brand loyalty and customer service.
  • Basic knowledge of HTML and CSS.
  • Audio editing using Adobe and Audacity.
  • Copy editing using CP style.
  • Proficient in Microsoft programs such as Word, Excel, Powerpoint, etc.
  • Video editing using iMovie and Final Cut.
  • Fast and efficient research.


  • Outgoing, and friendly, strong public speaking.
  • Extremely efficient copy writer and editor, able to adapt to many different tones, voices, and styles of writing.
  • Driven, passionate, and hard working.
  • Specific interest in start-up companies and innovative teams
  • Addicted to the Internet. Up-to-date on all things Reddit, Tumblr, meme-worthy, cats, viral videos, etc. The important stuff, right?
  • Can create content and write insanely fast (it often creeps people out while impressing them at the same time, much like a hot dog eating competition).

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