Yes, B2B marketing on LinkedIn works

For smart marketers, LinkedIn has become much more than a networking tool or job hunting platform. Social selling on LinkedIn can be an extremely powerful method for business to business (B2B) marketers and sales professionals alike. … More Yes, B2B marketing on LinkedIn works

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How to not go crazy as a freelance writer

When I realized that writing was my passion, but it wasn’t what I wanted as a career, I decided to become a freelance writer on the side. While the whole process is incredibly fulfilling, it’s definitely a consistent learning process. From invoicing properly, to finding time after working hours to do, well, more work, to managing client relationships … More How to not go crazy as a freelance writer

Why having (and being) a mentor is key to success

Finding someone in your life who motivates you and inspires you is crucial to your overall success. For me, Jessica has been someone in my life who I think has so much potential and I’ve been more than happy to give her endless advice. But, it’s hasn’t just been a one-way street. Being a mentor to Jessica has … More Why having (and being) a mentor is key to success

Marketing in 2016: What should we expect?

Everyone is busy making year end predictions and talking about what we should prepare for in 2016 in regards to content marketing and digital marketing. While everyone loves a good list, I decided to share my thoughts regarding three things specifically we should take note of next year in the marketing world.  Attention spans are getting … More Marketing in 2016: What should we expect?

5 digital marketing tools you need right now

Working in social media, I often get asked what tools I often use for productivity, measurement, and organizing. Of course, there’s the ol’ Tweetdeck, Hootsuite, and Google Analytics that we all know and love. But, I wanted to share some of the newer tools I’ve found and come to love. With content marketing in mind, … More 5 digital marketing tools you need right now

Back to reality…

My yearlong trip has come to an end and currently, I’m staring out at rainy skies in Halifax. After some much needed Tim Horton’s, it’s nice to be back in Canada where everyone is SO POLITE! This past year has been so full of experiences; I can only hope to continue to travel in my … More Back to reality…