Instagram is becoming a key platform for small businesses. The platform has evolved from a simple social media platform to one where businesses can generate sales straight from the app. I recently worked with a local small business on a social media strategy where the key performance indicator was follower growth. She sold her products … Continue reading Grow your Instagram followers organically (for free)
There’s a lot of noise in the digital advertising space. We’re getting paid ads, videos, memes, friends’ posts, subscriptions, strangers’ rants, news items, and hundreds of pieces of content thrown at us daily online. It’s overwhelming and hard to pay attention. How is a brand supposed to keep up? In the age where there’s too … Continue reading How to actually reach your audience through social media
Influencers are gaining popularity as a marketing tactic, and for big brands, keeping up with this new trend is going to be crucial in remaining competitive.
Finding someone in your life who motivates you and inspires you is crucial to your overall success. For me, Jessica has been someone in my life who I think has so much potential and I've been more than happy to give her endless advice. But, it's hasn't just been a one-way street. Being a mentor to Jessica has … Continue reading Why having (and being) a mentor is key to success
Samantha Durnford 