Hiring someone to ghostwrite your content for you can be one of the smartest business decisions you make. You may think, “Hey! Anyone can write a blog!” which of course is entirely true. However, many people think they can renovate their kitchen or sing in public – but that doesn’t mean that they should.

If you think writing is a DIY project you should do yourself to save money or the hassle of hiring someone, you may be losing out on a massive opportunity. Having good quality content will not only contribute to brand loyalty and search engine optimization (SEO), but it will also drive sales and traffic to your site.

Hiring a ghostwriter writer is a great option for getting unique, quality content. If you haven’t heard of the term “ghostwriting”, think of it as having someone write for you. You pay them, they write it, you post. Voila – your site now has awesome, original content.

Here are a few things to consider if you’re thinking about creating content for your website:

Writers are the experts

We live, breath, and love the written word. Writers are the people who have been fine-tuning their craft for years and have written for many different clients, publications, and projects over the course of their career. Just like you’d seek out a top notch plumber to fix your bathroom, you should seek out a qualified writer for your website.

Not only are you counting on writers to bring experience to the table, they also bring an audience-facing voice to your content. While you may be an excellent writer, professional writers know how to speak to an audience. Being able to write in a way people can relate to, understand, and read with ease is much different than being able to write in a grammatically correct way!

The benefit of original content

Having good writing on your site is the first step in creating a successful business. When people click on your website, they want to read clear, concise language, and you want them to be able to get a true feeling for your brand. Once they click on your blog, they want to be informed and hopefully read something they haven’t seen before. This will build brand loyalty and benefit you through content marketing. Hopefully, people will love your content so much that they’ll even start sharing it!

While SEO is a whole other topic that I’ll cover in a different post, it’s worth mentioning the benefits that content marketing does for your SEO. With the right keywords, topics, links, and other tactics, your content will both benefit your SEO and drive clicks to your site.

A relationship that keeps on giving

Hiring a writer will save you time, as you can assign them topics and they’ll simply get back to you with a post. If you’re a small business who doesn’t have the budget to hire a full time social media manager, marketing team, SEO expert, etc., then hiring a writer who can do a bit of everything for you and you can pay on a freelance basis is so beneficial. The right writer can do a bit of everything for you!

Investing in a freelance writer is ideal for any business, as not only will you have someone in your corner writing your blog posts for you – you’ll have someone who really understands your brand. When it comes time to revamp your website, push out a new product, or get some extra hands on a marketing plan, your freelance writer is the perfect resource to consult and help with any extra details.

Often times, I get called on to wear many different hats for the companies I freelance for. One day it’ll be a blog post, the next month it’ll be a social media campaign, and sometimes it’s just a press release or a product release. I produce the same quality of work for my clients as I do for the companies I’ve worked for and even go above and beyond. Finding the right talent doesn’t mean you need to hire a team – sometimes just one person is enough to get started.

If you’re looking for a content writer, let me know! I am currently accepting new clients and can write about anything.