There’s a lot of noise in the digital advertising space. We’re getting paid ads, videos, memes, friends’ posts, subscriptions, strangers’ rants, news items, and hundreds of pieces of content thrown at us daily online. It’s overwhelming and hard to pay attention. How is a brand supposed to keep up? In the age where there’s too … Continue reading How to actually reach your audience through social media
Finding someone in your life who motivates you and inspires you is crucial to your overall success. For me, Jessica has been someone in my life who I think has so much potential and I've been more than happy to give her endless advice. But, it's hasn't just been a one-way street. Being a mentor to Jessica has … Continue reading Why having (and being) a mentor is key to success
Working in social media, I often get asked what tools I often use for productivity, measurement, and organizing. Of course, there’s the ol' Tweetdeck, Hootsuite, and Google Analytics that we all know and love. But, I wanted to share some of the newer tools I’ve found and come to love. With content marketing in mind, … Continue reading 5 digital marketing tools you need right now
Samantha Durnford 