5 digital marketing tools you need right now


Working in social media, I often get asked what tools I often use for productivity, measurement, and organizing. Of course, there’s the ol’ Tweetdeck, Hootsuite, and Google Analytics that we all know and love. But, I wanted to share some of the newer tools I’ve found and come to love. With content marketing in mind, I’ve found some tools that are perfect for the needs of the digital, content, and social media marketing world.  

Social Media Calendar by Twenty20

Each week you’ll get an email with upcoming social media events, popular hashtags to watch out for, cool pictures, and some tips and tricks. It’s really great for staying up-to-date on what’s going on in the social media world, especially if you’re busy. It gives you something to talk about while keeping you in the know of trends.


Intercom allows you to be with your customers while they’re on your site, instead of just there when they reach out to you. You can contact them via pop-ups, chat screens, and e-mail. It’s insanely useful to reach out to specific clients. If someone hasn’t logged on to your site in a while, why not send them a message to check up? With Intercom, you can sort and manage your users effortlessly. Also, if you have a new update, you can easily schedule a pop-up to let your customers know what’s up and what’s new.  


Hopefully you’ve heard of Hubspot already, but if not, it’s not too late to get on the fanwagon. Hubspot is an inbound-marketing platform that not only helps you create effective content, but turns content into leads and then leads into closed customers. How awesome is that? It also provides analytics and social media managing, which is an added bonus.


If you’re sick of the regular social scheduling platforms, Buffer is slick and easy to use. It’s a paid platform, but take a free trial and get swept away. The interface is something to drool over and you can have all your team connected and scheduling thousands of posts if you’d like. I mean, we may not plan that far ahead in real life but the idea is dreamy, right?


This is the analytics we’ve all been dreaming about. Not only does it provide in-depth analytics, it allows you to compare yourself to your competitors and other social media stars. Unmetric let’s you see more than what just happened in your campaign, it let’s you see why it happened. What good is analytics if we don’t understand them? You can create streams of your successful campaigns to present to your team and get inspired.

Extra analytics: Mixpanel

Claiming to be the “most advanced web analytics in the world”, Mixpanel keeps clients like Uber, Fitbit, and Spotify happy. While it’s better used if you’ve created an app or platform, it’s a must have for any technology company, hands down. With Mixpanel, you get data on the actions of your customers and clients, not just click data. You can see how they used your product and how often. An added bonus: the interface and data is easy to read, even if you’re not a techie.

Is there a tool you love that I missed? Let me know in the comments or get at me on Twitter.

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