Hopefully reading more books has hit your 2018 New Year’s goal list. I’m a total book junkie, averaging about one every two weeks (depending on my subway commute). Books are a great way to get inspired not only in your day-to-day life, but also as you think strategically about the work you’re doing. Personal development … Continue reading 5 books every marketer should read in 2018
Influencers are gaining popularity as a marketing tactic, and for big brands, keeping up with this new trend is going to be crucial in remaining competitive.
When I realized that writing was my passion, but it wasn’t what I wanted as a career, I decided to become a freelance writer on the side. While the whole process is incredibly fulfilling, it’s definitely a consistent learning process. From invoicing properly, to finding time after working hours to do, well, more work, to managing client relationships … Continue reading How to not go crazy as a freelance writer
Hiring someone to ghostwrite your content for you can be one of the smartest business decisions you make. You may think, “Hey! Anyone can write a blog!” which of course is entirely true. However, many people think they can renovate their kitchen or sing in public – but that doesn’t mean that they should. If … Continue reading Why you should hire a content writer
Samantha Durnford 