Instagram is becoming a key platform for small businesses. The platform has evolved from a simple social media platform to one where businesses can generate sales straight from the app. I recently worked with a local small business on a social media strategy where the key performance indicator was follower growth. She sold her products … Continue reading Grow your Instagram followers organically (for free)
Weed is legal in Canada, and the floodgates are open for marijuana companies all over the country as they vie for market share. The multi-billion dollar industry has started to make its way into the lives of the average consumer, creeping its way out of the dark basement that was the illegal pot industry and … Continue reading Micro-influencers: The key to cannabis marketing
There’s a lot of noise in the digital advertising space. We’re getting paid ads, videos, memes, friends’ posts, subscriptions, strangers’ rants, news items, and hundreds of pieces of content thrown at us daily online. It’s overwhelming and hard to pay attention. How is a brand supposed to keep up? In the age where there’s too … Continue reading How to actually reach your audience through social media
Hopefully reading more books has hit your 2018 New Year’s goal list. I’m a total book junkie, averaging about one every two weeks (depending on my subway commute). Books are a great way to get inspired not only in your day-to-day life, but also as you think strategically about the work you’re doing. Personal development … Continue reading 5 books every marketer should read in 2018
Influencers are gaining popularity as a marketing tactic, and for big brands, keeping up with this new trend is going to be crucial in remaining competitive.
When I realized that writing was my passion, but it wasn’t what I wanted as a career, I decided to become a freelance writer on the side. While the whole process is incredibly fulfilling, it’s definitely a consistent learning process. From invoicing properly, to finding time after working hours to do, well, more work, to managing client relationships … Continue reading How to not go crazy as a freelance writer
Hiring someone to ghostwrite your content for you can be one of the smartest business decisions you make. You may think, “Hey! Anyone can write a blog!” which of course is entirely true. However, many people think they can renovate their kitchen or sing in public – but that doesn’t mean that they should. If … Continue reading Why you should hire a content writer
Finding someone in your life who motivates you and inspires you is crucial to your overall success. For me, Jessica has been someone in my life who I think has so much potential and I've been more than happy to give her endless advice. But, it's hasn't just been a one-way street. Being a mentor to Jessica has … Continue reading Why having (and being) a mentor is key to success
Everyone is busy making year end predictions and talking about what we should prepare for in 2016 in regards to content marketing and digital marketing. While everyone loves a good list, I decided to share my thoughts regarding three things specifically we should take note of next year in the marketing world. Attention spans are getting … Continue reading Marketing in 2016: What should we expect?
My yearlong trip has come to an end and currently, I’m staring out at rainy skies in Halifax. After some much needed Tim Horton’s, it’s nice to be back in Canada where everyone is SO POLITE! This past year has been so full of experiences; I can only hope to continue to travel in my … Continue reading Back to reality…
Samantha Durnford 